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Blog

Insights, updates, and guides.

March 18, 2025

How Marketplace Intelligence Gives Indonesian Sellers a Competitive Edge

Understanding review patterns across Tokopedia and Shopee reveals more than star ratings. Here is how leading brands use aggregate signals to spot product issues before they affect rankings.

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February 27, 2025

Sentiment Analysis at Scale: What 10 Million Reviews Taught Us

After processing over ten million customer reviews in Bahasa Indonesia, we identified the five complaint categories that most reliably predict a drop in conversion rate within thirty days.

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January 14, 2025

Brand Monitoring in 2025: Moving Beyond Mentions to Meaning

Raw mention volume is a vanity metric. The brands growing fastest in Indonesia are tracking sentiment velocity, response latency, and context-aware topic clusters instead.

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